Ryder System Sr. Rental Manager in Tallahassee, Florida
The Senior Manager Rental is responsible for leading the business unit to overall profitability and growth of the rental product line through successful implementation of; Marketing, Sales Management & Execution, Financial Responsibilities, Leadership, Operations and Fleet Management, Customer Retention and Development and Communication. This position reports directly to the Director of Rental. This position will directly manage all Rental personnel including; Rental Account Managers, Branch Rental Manager, Rental Counter Supervisors, Management Trainees, Rental Sales Representatives and Sr. Rental Sales Representatives. Each Rental Manager will have approximately 12-14 employees and be responsible for annual revenues greater than $9.5 million.
MarketingDriving rental utilization through successful market penetration using sound marketing activitiesDirectly overseeing all RAM , RSR and MT marketing activitiesSuccessfully implementing business units marketing plans including: consumer, local , regional & national programs andcoordinating all the marketing activities of Rams as well as all rental personnelResponsible for all marketing promotions such as direct mail, inbound and outbound telemarketing, outside sales efforts,weekly blitz activities and maintains constant communication with the Field Marketing CoordinatorsEnsuring inbound and outbound telemarketing standards are being met at the companies required levelsDriving and Executing sales events such as blitz's customer appreciation activities etc.
Market share & PenetrationReacting to market changes with a sense of urgency in order to maintain and grow the marketEnsuring appropriate staffing levels at all full service locationsAnticipating market & customer needs by either moving equipment in or out of locations to meet demands and recognizeand react quickly to market opportunitiesAbility to forecast market potential and demand and optimize and react appropriately with your fleet and sales force
Sales ExecutionEstablishing and enforcing authority guidelines/limits for pricing within the rental counters, RSRs and RAM salesforcesMaintaining competitive awareness and market pricingMonitoring and enforcing price incentives driven by market conditionsProactively recognizing and reacting quickly to market supply & demandDirectly responsible for overseeing the execution of the entire plan to close process at all locationsResponsible for sales protocols between all RAMS/ RSRs including lead generation and follow up
Direct Sales Management of the RAMsDirectly responsible for RAM quota obtainment in all categories including; New Rental Revenue, Preferred RentalRevenue, New Accounts and Lease ConversionsConducting weekly sales meetingsDriving consistent management around pipeline and activityEnsuring collaboration with local lease sales force
FinancialResponsible for overall profitability of both the rental and trailer pool product lines specifically achieving both revenueand margin plansDirectly responsible for maintaining compliance with company, local, state, federal and other regulatory agenciesAbility to forecast monthly, quarterly and annual results accurately and timelyResponsible for analyzing and interpreting performance through multiple financial reports and metrics
- Performs other duties as assigned.
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Job Category: Operations and Support
Ryder is proud to be an Equal Opportunity Employer and Drug Free workplace. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, among other things, or status as a qualified individual with disability.
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