Ryder System Marketing Automation Analyst in Miami, Florida
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The objective of this role is to develop and support organic growth across service/product lines by conducting analysis and modeling to support product and service strategies and manage program execution
Execute lead generation programs with specific focus on coordinating sales lead generation activity and developing creative ideas for lead generation
Design, create and distribute sales and marketing collateral to support organic growth goals including working with vendors to design, develop, print and distribute materials
Coordinate customer satisfaction measurement to support organic expansion. Work closely with sales representatives to support organic sales
Conduct analyses and marketing research to support product strategy development
Build financial and economic models to support execution plans and strategy
Align marketing activities and local marketing strategies with frequency required to meet sales quotas
Manage external vendors to execute specific direct marketing campaigns
Analyze reports on results for direct marketing campaigns and local field activities and make recommendations based on findings
Manage new hire orientation and marketing training. Provide accelerated marketing support for new sales and marketing employees
Manage prospect database within respective region. Conduct annual prospect reviews with salesforce to ensure alignment with segmentation and marketing efforts. Monitor salesforce engagement and provide regular updates to sales leadership
Performs other duties as assigned.
Skills and Abilities
Excellent organizational skills
Strong verbal and written communication skills
Ability to influence internal and/or external constituentsDemonstrated creative development skills with ability to manage vendors and develop new concepts within budget
Ability to work independently and as a member of a team
Capable of multi-tasking, highly organized, with excellent time management skills
Flexibility to operate and self-driven to excel in a fast-paced environment
Detail oriented with excellent follow-up practices
Bachelor's degree required Marketing, Business, Economics or a minimum of 5 years Marketing experience
Five (5) years or more marketing and/or sales support environment experience, preferably in B2B Marketing required
Two (2) years or more Ryder systems experience preferred
Ryder is proud to be an Equal Opportunity Employer and Drug Free workplace. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, among other things, or status as a qualified individual with disability.
Ryder operates behind the scenes, managing critical fleet, transportation and supply chain functions for over 50,000 customers, many of which make the products that consumers use every day. When you choose Ryder, you get access to industry-leading technology, one of North America’s largest fleet of trucks, an expansive infrastructure of maintenance facilities and warehouses, and some of the most talented people in the industry.