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Ryder System Senior Rental Manager in Denver, Colorado

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Salary is determined based on internal equity; internal salary ranges; market data/ranges; applicant’s skills; prior relevant experience; certain degrees or certifications, etc.The salary for this position ranges from $79,300. to $85,000. Salaries may be supplemented with a bonus as applicable and/or as business conditions allow.


Ryder offers comprehensive health and welfare benefits, to include medical, prescription, dental, vision, life insurance and disability insurance options, as well as paid time off for vacation, illness, bereavement, family and parental leave, and a tax-advantaged 401(k) retirement savings plan.


At Ryder, our most important competitive advantage is our people. CULTURE-INTEGRITY-FAMILY. As a Senior Rental Manager, you’ll be part of a dynamic team, equipped to succeed and empowered to develop your managerial career.


The Senior Manager Rental is responsible for leading the business unit to overall profitability and growth of the rental product line through successful implementation of; Marketing, Sales Management & Execution, Financial Responsibilities, Leadership, Operations and Fleet Management, Customer Retention and Development and Communication. This position reports directly to the Director of Rental. This position will directly manage all Rental personnel including; Rental Account Managers, Branch Rental Manager, Rental Counter Supervisors, Management Trainees, Rental Sales Representatives and Sr. Rental Sales Representatives. Each Rental Manager will have approximately 12-14 employees and be responsible for annual revenues greater than $9.5 million. The position is territory based, requires heavy ground travel and, in addition to a salary, it comes with a car allowance and a yearly bonus incentive.


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Ryder's most recently been named a “ Top Company for Women to Work for in Transportation ” by Women in Trucking, one of Fortune Magazine’s “ World’s Most Admired Companies ,” one of “America’s Most Responsible Companies (https://newsroom.ryder.com/news/news-details/2020/Ryder-Recognized-for-Corporate-Social-Responsibility-Leadership-by-Newsweek/default.aspx) ” by Newsweek.

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Essential Functions

  • MarketingDriving rental utilization through successful market penetration using sound marketing activitiesDirectly overseeing all RAM , RSR and MT marketing activitiesSuccessfully implementing business units marketing plans including: consumer, local , regional & national programs andcoordinating all the marketing activities of Rams as well as all rental personnelResponsible for all marketing promotions such as direct mail, inbound and outbound telemarketing, outside sales efforts,weekly blitz activities and maintains constant communication with the Field Marketing CoordinatorsEnsuring inbound and outbound telemarketing standards are being met at the companies required levelsDriving and Executing sales events such as blitz's customer appreciation activities etc.

  • Market share & PenetrationReacting to market changes with a sense of urgency in order to maintain and grow the marketEnsuring appropriate staffing levels at all full service locationsAnticipating market & customer needs by either moving equipment in or out of locations to meet demands and recognizeand react quickly to market opportunitiesAbility to forecast market potential and demand and optimize and react appropriately with your fleet and sales force

  • Sales ExecutionEstablishing and enforcing authority guidelines/limits for pricing within the rental counters, RSRs and RAM salesforcesMaintaining competitive awareness and market pricingMonitoring and enforcing price incentives driven by market conditionsProactively recognizing and reacting quickly to market supply & demandDirectly responsible for overseeing the execution of the entire plan to close process at all locationsResponsible for sales protocols between all RAMS/ RSRs including lead generation and follow up

  • Direct Sales Management of the RAMsDirectly responsible for RAM quota obtainment in all categories including; New Rental Revenue, Preferred RentalRevenue, New Accounts and Lease ConversionsConducting weekly sales meetingsDriving consistent management around pipeline and activityEnsuring collaboration with local lease sales force

  • FinancialResponsible for overall profitability of both the rental and trailer pool product lines specifically achieving both revenueand margin plansDirectly responsible for maintaining compliance with company, local, state, federal and other regulatory agenciesAbility to forecast monthly, quarterly and annual results accurately and timelyResponsible for analyzing and interpreting performance through multiple financial reports and metrics

Additional Responsibilities

  • Performs other duties as assigned.

Job Category: Operations and Support

Ryder is proud to be an Equal Opportunity Employer and Drug Free workplace. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, among other things, or status as a qualified individual with disability.

Job Seekers can review the Job Applicant Privacy Policy by clicking HERE. (https://ryder.com/job-applicant-privacy-policy)